Why Branding is Essential for Condo Builders

Building Brands

Why Branding is Essential for Condo Builders



Why Branding is Essential for Condo Builders

In today’s real estate market, I am very surprised to see that some building companies still don’t understand the importance of branding. Building condos or even “simple” homes does not start with slapping blobs of mortar onto a brick. It starts with a lot of pitching, negotiation and paperwork. And what precedes that is your brand’s reputation. You won’t be able to get the cement mixer going without having a solid branding strategy in place first.

What are the Benefits of Branding Yourself as a Builder?

Build Trust, Build a Name

As a building company, you must already know how important it is to build trust in your partners. The first element an investor may look at is whether the builder is trustworthy: does the company always finish its projects? Do they have a good reputation? And most importantly: is my money safe with them? Brokers and investors like to know that the company to whom they give their money and trust will not disappear on them. With good branding, you have the ability to build the name for yourself that you want to be known for.

Real Estate is Visual

Having a fresh and modern website with HD photos or renderings is imperative for a builder. The real estate industry is a highly visual area. Consumers today expect websites that are rich in imagery and easy to navigate. Not only websites but general design or redesign of the main colour lines of your company can also be part of the branding procedure. A well-done design makes your company recognizable and professional.

Consistency Means Better Return Rate

When creating a brand image, I always aim to develop a consistent look and feel for the builder that travels through all the communications and presentation. Consumers don’t like change or anything that does not convey the same message. Seeing your brand having a strong message throughout its channels also builds that much needed trust.

Increase in Value

Once your building company has achieved the above mentioned attributes, you will see how quickly it will increase in value. Having a recognized name in the real estate industry is a must have for any company. It will establish future deals more easily and set the right tone for your business. When you get recognized as an authority in the field you will know that you are on the right track.

One of the real estate companies that I was hired to create a brand for was Royal LePage Your Community Realty. After rebranding their existing company presence they have experienced a hike in recognition and more traffic to their website.

Having your branding strategy set up by a professional branding expert team will pay off in the long run. The greatest element of building a solid brand for a builder company specializing in constructing condos is that they can keep building on the same approach and benefit from it for years down the road.

3 Essential Tips for Rebranding


3 Essential Tips for Rebranding

There comes a time in every company’s life when they realize that they need to consider rebranding if they want to stay alive in this competitive market. Most marketplaces are competitive so this can apply to basically any industry from finance to agriculture. You do not even have to have a defined and strategized brand or image per se. The way your company presents itself, handles client or customer affairs or simply the way its logo looks can already define a corporate identity for you, without you even knowing about it.


1.     Rebranding with the Market in Mind

A good market research is halfway to a successful rebranding effort. Explore and define your ideal target audience and rebrand your company’s image accordingly. Buccellati, a world-famous luxury jewellery brand has been around for generations but they were not afraid to rebrand and open their line of designs for the younger generation by creating special, bejeweled iPad and iPhone covers – read more on Forbes.

Summary: base your marketing on what the market demands and adjust.

2.      Invest… in Your Confidence!

If you were wondering how to become an influencer in your niche, there is only one simple thing you have to do. Act like you are one. If you are skilled and experienced in what you do, the process of rebranding to an influencer will go easy.

One of my clients owns a company that creates machines for laboratory automation. This is a very tight market with only 5-7 companies in the world. My client was the smallest of them but he had the most talented team and the most efficient product. Still, their capabilities were repeatedly questioned by potential buyers. They asked me to consult them and rebrand their public image. Right after I identified a new branding for them, they have closed the deal with a big client.

Summary:  You started your business because you believed that you could offer something different. Don’t be afraid to act on it.

3.      Invest in Your Design

You are rebranding because you want to see positive change in your company’s future, right? In that case, take the design element of it seriously. Designing a new logo, new website, defining new colours are all necessities if you want to differentiate yourself from other businesses. Get a fresh look and attract more customers.

If you have a product that is visually pleasing, do play it to your advantage. I specialize in branding pre-construction condo projects and helping builders outline their vision for the market. I see that when we use vivid imagery in their brochures or newsletters, it conveys a message that sticks with the audience longer, as opposed to a block of dry text.

Summary: Even if you are a service-based, B2B company, you would be surprised how many creative ways you can implement a great visual representation of what you do.

These are the 3 key things you have to consider when you are planning on rebranding your company. The businesses that keep up with the changing demands of their industry are the ones that able to stay relevant even when the economy swifts.

If you need to brand or rebrand your business, feel free to contact me for a consultation, I will be happy to assist you.

Joyce Padilla – Branding Consultant


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